“Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing.” — Alexander Wang
There are a lot of fashion and personal style bloggers who can probably relate to this quote, as many document their personal style for everyday purposes and follow other bloggers who do the same. Kacie Ellis, owner of Daisy Rae Boutique and voice of Kacie’s Kloset, tries to find styles for her online boutique that shoppers want to wear for everyday life.
Kacie started her personal style blog a year after she opened her store as a way to advertise and feature some of the items in her store.
“Initially, I hadn’t planned on starting a blog,” Ellis said. “To be honest, when I started my online store, I didn’t know much about blogging or the online shopping community. I quickly learned that blogs are the best way to advertise.”
The concept of Daisy Rae took a lot of brainstorming, but Kacie knew right away she wanted to share her love of fashion and finding trendy styles at reasonable prices — which is why nothing is over $50.
“Daisy Rae is a shopping experience that people can enjoy, a place where people can find clothes that are both fashionable and affordable,” Ellis said.
Ellis took advice from friends and family who have their own businesses before launching her boutique online. Her mom and sister helped her figure out what to sell, whether to have a store front or open a store online while her dad helped her with finances, something he’s been involved with for over 30 years.
As far as deciding on a name for her business, Ellis wanted something to reflect her personality and looked to friends and family for help.
“Picking out a name took a lot of brainstorming and feedback from family and friends. We decided on Daisy Rae because Gerbera daisies are my favorite flower and my middle name is Rae,” Ellis said.