Rachel's Lookbook

fashion blogging

5 Reasons Why Email Marketing Matters for Fashion Bloggers

Lifestyle

This post is sponsored by Constant Contact. All opinions are my own. I’ve always enjoyed the fact that both blogging and having a full-time job in marketing has benefited me mutually. I can almost always apply something I’ve learned from my time inB2B marketing to the blog, but also (maybe even surprisingly) take my blogging experience and apply it to my full-time job. Whether it’s a new tool, a new social media trend or perspective from a B2C2C (I don’t know, that’s what I consider being an influencer, so maybe B2I2C), I can always think about and apply what...

What Happened to Fashion Blogging?

Fashion•Lifestyle

I honestly didn’t know what to title this post because it’s just something I’ve been thinking about lately – well for awhile. I’ve read numerous posts on how the fashion blogging landscape has changed ever since big affiliate networks were introduced. Changing the way fashion bloggers monetize their sites and share information – forever. The reason I’m bringing this up is because last week I almost unsubscribed from one of my absolute favorite fashion bloggers because, well, frankly I’m bored. I think many of the full-time fashion bloggers have found the perfect posting schedule and the perfect outfits that sell...

Lace Loving

Outfits

This is my first time linking up to Marion’s Trend of the Month Challenge and I couldn’t be more excited about this month’s challenge: lace. I have quite a few lace pieces, mostly neutral ones, so I wanted to challenge myself to wear a lace piece I haven’t in awhile AND in a new way. I just transformed my denim dress into a shirt a few weeks ago, so I decided to transform this lace dress into a shirt as well. Of course, completely work INAPPROPRIATE as a dress. Add my favorite maxi and it was completely work appropriate. Hooray!...

It’s the Weekend

Fashion•Outfits•Shopping

Life has been interesting as of lately. This week we went couch shopping as our poor old couch is on its last leg (literally). Gotta love when unexpected expenses come up! Also, I’ve rearranged  changed my priorities in the past week with the top ones being working out/eating healthy and getting organized. There has been a lack of outfit posts lately too, which has been a combination of me coming home and changing into work out clothes ASAP and not wanting to stand outside in the cold. Indoor pictures don’t ever turn out well in our apartment because we have a...

Here’s to 100 Posts!

Fashion•Outfits

This is officially the 100th post!  I am so excited that I have reached this landmark and cannot believe how quickly it has come!  I want to thank ALL of you for visiting, commenting and for those who participated in my first themed week! (there will be more to come in the near future)!  I am extremely humbled by the feedback and had no idea the amazing fashion blogging community I was entering when I first started posting four months ago. You have all been so helpful, inspirational and supportive and I can’t tell you how happy I get...

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Hi! I'm Rachel. Welcome to Rachel's Lookbook. Here you can find everything from fashion and beauty to travel and lifestyle.

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