Hi! My name is Rachel Trampel and I want to welcome you and say thank you for visiting my blog, Rachel’s Lookbook! Rachel’s Lookbook is a fashion, beauty and travel blog focused on enjoying all the luxuries of life without breaking the bank. It all started with a flair for frugal fashion, but transformed into a space that focuses on being budget conscious in all areas of life – but without sacrificing quality. While Rachel’s Lookbook has grown and morphed over the years, it will always first and foremost be a fashion and personal style blog. Why? Because clothing is a part of everyone’s daily lives, no matter how you look at it. From work to working out, choosing what you wear is a form of art where you can choose to express your unique self. This has always been my motto and I believe that when you wear what makes you feel good, you can step into each and every day with confidence – something that will take you far.
Background on the Blog
About a year out of college and into my second job, I was ready to do some freelance writing on the side, especially interested in writing about fashion. Instead, with the help of loved ones, Rachel’s Lookbook launched in November of 2011. Starting a fashion and beauty blog gave me a space to share what I love on my own time.
It quickly became my favorite free-time activity – a place where I could share my shoe obsession, passion for finding the best deals and just talk about life in general. I have met some fabulous friends through blogging – and swear it is the best reason to start and pursue a blog.
My Full-Time Gig
I graduated with a degree in Journalism and quickly dove into Marketing Copywriter out of college. I now have six years of marketing, SEO, copywriting and content strategy experience. I recently took a role as a Product Marketing Manager at a software company and am excited to continue to learn and grow in my career. Aside from writing, I have been gaining even more experience in design, video, development processes and more! Since I have this experience, it is also my goal to use this space to share useful, interesting content. That’s why you’ll see a variety of topics on here! While my main subjects are fashion, beauty, and travel, from time to time you might see a post about my dog, fitness, food, interior design, Minnesota’s current weather or even some posts on blogging.
If you ever have any questions, or want to see more of a specific topic on here, just email me: firstname.lastname@example.org.
How did you become interested in fashion?
I was very shy about fashion and trying new styles for most of my life – imagine your typical teenage girl wearing t-shirts, jean skirts and flip flops. I really started to venture out in what I wore my senior year of high school, and after watching a full season of Project Runway during a marathon the summer before college, I became obsessed. The obsession grew in college, when I really felt free to express my personality through what I wore. I also had a bad habit of flipping through old issues of Vogue during study breaks at Parks Library.
Where do you live?
In a suburb right outside of Minneapolis – just a 10 minute drive to downtown! If you are looking for things to do in Minneapolis – check out this guest post I wrote. I am originally from Iowa, so often make trips back home to see my friends and family!
What’s your makeup routine?
I’ve done several posts on my beauty routine. Right now my daily look is with these products: Use this as a primer, foundation (brush I use to apply foundation), blush, eyebrows, eye shadow, eye liner, mascara. If I need an extra touch of color, I LOVE this lipstick and if I want my makeup to last longer – I use this setting spray.
What are your favorite stores?
Honestly, anytime I can make it to Goodwill, Salvation Army, Arc’s Value Village, I’m there! I love finding a good deal and it’s amazing what people donate to thrift stores. I am also always on the lookout for vintage clothes, they are so well made and classic, I love to find vintage items while thrifting or antiquing. And if I need something new, I love Nordstrom, Revolve, Asos, Chicwish, Banana Republic and Shopbop.
Have a question? Then submit it here!
All endorsements, gifts, guest posts, etc. are clearly stated out in the specific post. In outfit posts, an item will be marked with c/o (courtesy of). This means I was sent the item for free from a brand or store to wear and review on the blog. I only work with brands I feel truly fit with my personal style or lifestyle, and all opinions on products are 100% my own.
I use affiliate links, such as rewardStyle, ShopSense and Beso and may earn a few cents per click or up to 20% commission on items if a purchase is made on the site by clicking on my links.
I highly value the integrity of my blog and respect my readers, and if you ever have questions or concerns, feel free to reach out to me at email@example.com. Thank you!
All photos and content are property of Rachel’s Lookbook. Please credit sources when appropriate and always link back if using photos.