The Business of Blogging

- Career, Fashion

Business of Blogging

“Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing.”   —  Alexander Wang 

There are a lot of fashion and personal style bloggers who can probably relate to this quote, as many document their personal style for everyday purposes and follow other bloggers who do the same. Kacie Ellis, owner of Daisy Rae Boutique and voice of Kacie’s Kloset,  tries to find styles for her online boutique that shoppers want to wear for everyday life.

Kacie started her personal style blog a year after she opened her store as a way to advertise and feature some of the items in her store.


“Initially, I hadn’t planned on starting a blog,” Ellis said. “To be honest, when I started my online store, I didn’t know much about blogging or the online shopping community. I quickly learned that blogs are the best way to advertise.”


The concept of Daisy Rae took a lot of brainstorming, but Kacie knew right away she wanted to share her love of fashion and finding trendy styles at reasonable prices — which is why nothing is over $50.

“Daisy Rae is a shopping experience that people can enjoy, a place where people can find clothes that are both fashionable and affordable,” Ellis said.

Ellis took advice from friends and family who have their own businesses before launching her boutique online. Her mom and sister helped her figure out what to sell, whether to have a store front or open a store online while her dad helped her with finances, something he’s been involved with for over 30 years.

As far as deciding on a name for her business, Ellis wanted something to reflect her personality and looked to friends and family for help.

“Picking out a name took a lot of brainstorming and feedback from family and friends. We decided on Daisy Rae because Gerbera daisies are my favorite flower and my middle name is Rae,” Ellis said.


Kacies Kloset

Ellis gathers her inspiration for items to buy for her store from multiple sources, including magazines, fashion blogs, Pinterest and TV shows. She also works closely with her mom and sister when it comes to final selection of items for her store.


“It’s great getting their opinion because we all have different body types, so we are all looking at things a little differently. It helps me pick out items that will flatter all body types,” Ellis said.

Although Kacie consults with her family on various aspects of her business, she said it is still important to separate the time she spends with her husband and her family from business time.

“Working from home makes it easy to work any time I want and as late as I want,” Ellis said. “I try my best to be done with my work by the time my husband gets home so we can spend time together without me being in my office or glued to the computer.”

Ellis offers advice to those who want to start their own business or open an online boutique. First find something you’re passionate about, work hard and never give up, Ellis said.

“There will be people who doubt you and there will be times that you doubt yourself and worry if all your hard work will pay off,” Ellis said. “Never let that stop you, and remember ‘Success doesn’t happen overnight. Keep your eye on the prize and don’t look back.’” (Quote from Erin Andrews)

Find Kacie’s blog here, Daisy Rae boutique here

You can find Kacie on Instgram, Pinterest and Bloglovin’

You can find Daisy Rae on Facebook and Twitter

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  • Reply
    January 15, 2013 at 7:12 AM

    I love Kacie’s blog! It’s cool to see how she runs her own business and then the blog on the side as well!

  • Reply
    January 15, 2013 at 8:51 AM

    love the stripes! xO!

  • Reply
    two birds
    January 15, 2013 at 9:06 AM

    i love her blog..and he store is great, too!

  • Reply
    January 15, 2013 at 10:59 AM

    I’ve been following Kacie for awhile now and I love her. She wears real-world things that I can actually afford and styles them in practical and imaginative ways. She may be in jeans and a pair of loafers but they will never be JUST jeans and loafers. I love her hair too lol. She’s always very sweet, comments on other blogs regularly and comments back on her blog as well. Truly an adorable girl.

  • Reply
    January 15, 2013 at 1:39 PM

    Love her blog. Great post! Thanks for the sweet birthday wishes! xo, Julie

  • Reply
    January 15, 2013 at 2:35 PM

    I love Kacie’s blog, but it’s awesome to read more about her business!

  • Reply
    Andrea Joseph
    January 15, 2013 at 8:50 PM

    I love Kacie's blog! I have yet to buy anything from her shop, but her story is inspirational. I need to just bite the bullet and order from her!


    • Reply
      Rachel's Lookbook
      January 15, 2013 at 9:47 PM

      I haven't ordered from her yet either! But I've been wanting to! I think I will for sure on next month's budget 🙂 Thanks for the comment AJ!

  • Reply
    Kacie's Kloset
    January 15, 2013 at 6:29 PM

    Thanks so much for featuring me! My sister called me after she read this and said you did such a great job 🙂

    • Reply
      January 16, 2013 at 9:17 AM

      Kacie, you’re welcome! I was intrigued by your story and wanted to share it with others! 🙂 Obviously people really love your blog, shop and well YOU 🙂 Glad you’re sister enjoyed it! It was fun for me to write this way!

  • Reply
    respect the shoes
    January 15, 2013 at 8:33 PM

    I adore Kacie – she’s got some great style and amazing hair! ;o)

  • Reply
    January 15, 2013 at 11:38 PM

    Very cool – I love women entrepreneurs! Can’t wait to check her out.
    Isn’t That Charming.

  • Reply
    January 16, 2013 at 2:39 AM

    i like alexander wang’s quote! and kacie’s style is really amazing!


  • Reply
    January 16, 2013 at 6:52 AM

    the quote is so true! 🙂

  • Reply
    January 16, 2013 at 9:04 AM

    Love Kacie’s blog and hearing more about her! Such a cool post.

  • Reply
    January 16, 2013 at 9:40 AM

    She is a cutie! Great post 🙂

  • Reply
    H&K Style Journey
    January 16, 2013 at 9:46 AM

    Very nice feature and post. Kacie’s blog is wonderful! Kudos to any woman who also starts her own business!

  • Reply
    Hannah @ The Braided Bandit
    January 16, 2013 at 10:28 AM

    This is such a cute feature I really liked reading about her story! I too write a blog that I started about the same time I opened my online vintage shop on Etsy- it definitely helps when people can see your wearing the cute stuff from the shop! Thanks for sharing 🙂
    xo Hannah

  • Reply
    January 16, 2013 at 10:35 AM

    i love your page! its so cute and i love the content. your outfits are so gorgeous and simple and chic and thats the style i love the most!

  • Reply
    Always Maylee
    January 16, 2013 at 11:56 AM

    I love Kacie! She’s always so adorable!

    xo, Yi-chia
    Always Maylee

  • Reply
    January 16, 2013 at 1:07 PM

    Nice Review

    wanna follow each other on GFC and Facebook ?

    Elegantesque Blog

  • Reply
    Dina Karivalis (@DKarivalis)
    January 16, 2013 at 3:33 PM

    What a great feature! I’ve checked out her blog before but I am definitely going to give it a second look.
    xo Dina

    Sweetest Somethings

  • Reply
    Mónica - Mes Voyages à Paris Style Blog
    January 16, 2013 at 7:58 PM

    Amazing dear!! Thanks for sharing!

  • Reply
    January 17, 2013 at 12:38 PM

    I love Kacie! Great post!

  • Reply
    January 17, 2013 at 1:33 PM

    I think I love you

  • Reply
    Jenna @ Demure in Diamonds
    January 17, 2013 at 2:32 PM

    So fab!! She’s definitely a fashionista 🙂

  • Reply
    nancy @ adore to adorn
    January 17, 2013 at 4:37 PM

    great feature! I love the quote that you started it with!

  • Reply
    lauren @ la petite fashionista
    January 17, 2013 at 6:02 PM

    I will have to check out her blog. i love reading her advice because my dream is to open up a boutique of my own some day!!



  • Reply
    elle sees
    January 22, 2013 at 7:42 AM

    thanks for sharing this with us! nice to meet her!

  • Reply
    January 22, 2013 at 11:26 PM

    This is so great! I loved that last quote…there are so many times when I’ve doubted myself and the direction I’m headed in, but you just have to work hard and eventually everything will pay off! I think we can all relate to her and her style:)!

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