The Business of Blogging

Posted in Career, Fashion
on January 15, 2013

Business of Blogging

“Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing.”   —  Alexander Wang 

There are a lot of fashion and personal style bloggers who can probably relate to this quote, as many document their personal style for everyday purposes and follow other bloggers who do the same. Kacie Ellis, owner of Daisy Rae Boutique and voice of Kacie’s Kloset,  tries to find styles for her online boutique that shoppers want to wear for everyday life.

Kacie started her personal style blog a year after she opened her store as a way to advertise and feature some of the items in her store.


“Initially, I hadn’t planned on starting a blog,” Ellis said. “To be honest, when I started my online store, I didn’t know much about blogging or the online shopping community. I quickly learned that blogs are the best way to advertise.”


The concept of Daisy Rae took a lot of brainstorming, but Kacie knew right away she wanted to share her love of fashion and finding trendy styles at reasonable prices — which is why nothing is over $50.

“Daisy Rae is a shopping experience that people can enjoy, a place where people can find clothes that are both fashionable and affordable,” Ellis said.

Ellis took advice from friends and family who have their own businesses before launching her boutique online. Her mom and sister helped her figure out what to sell, whether to have a store front or open a store online while her dad helped her with finances, something he’s been involved with for over 30 years.

As far as deciding on a name for her business, Ellis wanted something to reflect her personality and looked to friends and family for help.

“Picking out a name took a lot of brainstorming and feedback from family and friends. We decided on Daisy Rae because Gerbera daisies are my favorite flower and my middle name is Rae,” Ellis said.


Kacies Kloset

Ellis gathers her inspiration for items to buy for her store from multiple sources, including magazines, fashion blogs, Pinterest and TV shows. She also works closely with her mom and sister when it comes to final selection of items for her store.


“It’s great getting their opinion because we all have different body types, so we are all looking at things a little differently. It helps me pick out items that will flatter all body types,” Ellis said.

Although Kacie consults with her family on various aspects of her business, she said it is still important to separate the time she spends with her husband and her family from business time.

“Working from home makes it easy to work any time I want and as late as I want,” Ellis said. “I try my best to be done with my work by the time my husband gets home so we can spend time together without me being in my office or glued to the computer.”

Ellis offers advice to those who want to start their own business or open an online boutique. First find something you’re passionate about, work hard and never give up, Ellis said.

“There will be people who doubt you and there will be times that you doubt yourself and worry if all your hard work will pay off,” Ellis said. “Never let that stop you, and remember ‘Success doesn’t happen overnight. Keep your eye on the prize and don’t look back.’” (Quote from Erin Andrews)

Find Kacie’s blog here, Daisy Rae boutique here

You can find Kacie on Instgram, Pinterest and Bloglovin’

You can find Daisy Rae on Facebook and Twitter



  • Reply Rachel

    I love Kacie’s blog! It’s cool to see how she runs her own business and then the blog on the side as well!

    January 15, 2013 at 7:12 AM
  • Reply thehautecookie

    love the stripes! xO!

    January 15, 2013 at 8:51 AM
  • Reply two birds

    i love her blog..and he store is great, too!

    January 15, 2013 at 9:06 AM
  • Reply Ashleigh

    I’ve been following Kacie for awhile now and I love her. She wears real-world things that I can actually afford and styles them in practical and imaginative ways. She may be in jeans and a pair of loafers but they will never be JUST jeans and loafers. I love her hair too lol. She’s always very sweet, comments on other blogs regularly and comments back on her blog as well. Truly an adorable girl.

    January 15, 2013 at 10:59 AM
  • Reply Julie

    Love her blog. Great post! Thanks for the sweet birthday wishes! xo, Julie

    January 15, 2013 at 1:39 PM
  • Reply Meredith

    I love Kacie’s blog, but it’s awesome to read more about her business!

    January 15, 2013 at 2:35 PM
  • Reply Andrea Joseph

    I love Kacie's blog! I have yet to buy anything from her shop, but her story is inspirational. I need to just bite the bullet and order from her!


    January 15, 2013 at 8:50 PM
    • Reply Rachel's Lookbook

      I haven't ordered from her yet either! But I've been wanting to! I think I will for sure on next month's budget :) Thanks for the comment AJ!

      January 15, 2013 at 9:47 PM
  • Reply Kacie's Kloset

    Thanks so much for featuring me! My sister called me after she read this and said you did such a great job :)

    January 15, 2013 at 6:29 PM
    • Reply Rachel

      Kacie, you’re welcome! I was intrigued by your story and wanted to share it with others! :) Obviously people really love your blog, shop and well YOU :) Glad you’re sister enjoyed it! It was fun for me to write this way!

      January 16, 2013 at 9:17 AM
  • Reply respect the shoes

    I adore Kacie – she’s got some great style and amazing hair! ;o)

    January 15, 2013 at 8:33 PM
  • Reply Emily

    Very cool – I love women entrepreneurs! Can’t wait to check her out.
    Isn’t That Charming.

    January 15, 2013 at 11:38 PM
  • Reply Andrea

    i like alexander wang’s quote! and kacie’s style is really amazing!


    January 16, 2013 at 2:39 AM
  • Reply MONIKA

    the quote is so true! :)

    January 16, 2013 at 6:52 AM
  • Reply ashley

    Love Kacie’s blog and hearing more about her! Such a cool post.

    January 16, 2013 at 9:04 AM
  • Reply Megan

    She is a cutie! Great post :)

    January 16, 2013 at 9:40 AM
  • Reply H&K Style Journey

    Very nice feature and post. Kacie’s blog is wonderful! Kudos to any woman who also starts her own business!

    January 16, 2013 at 9:46 AM
  • Reply Hannah @ The Braided Bandit

    This is such a cute feature I really liked reading about her story! I too write a blog that I started about the same time I opened my online vintage shop on Etsy- it definitely helps when people can see your wearing the cute stuff from the shop! Thanks for sharing :)
    xo Hannah

    January 16, 2013 at 10:28 AM
  • Reply laura

    i love your page! its so cute and i love the content. your outfits are so gorgeous and simple and chic and thats the style i love the most!

    January 16, 2013 at 10:35 AM
  • Reply Always Maylee

    I love Kacie! She’s always so adorable!

    xo, Yi-chia
    Always Maylee

    January 16, 2013 at 11:56 AM
  • Reply Hannah

    Nice Review

    wanna follow each other on GFC and Facebook ?

    Elegantesque Blog

    January 16, 2013 at 1:07 PM
  • Reply Dina Karivalis (@DKarivalis)

    What a great feature! I’ve checked out her blog before but I am definitely going to give it a second look.
    xo Dina

    Sweetest Somethings

    January 16, 2013 at 3:33 PM
  • Reply Mónica - Mes Voyages à Paris Style Blog

    Amazing dear!! Thanks for sharing!

    January 16, 2013 at 7:58 PM
  • Reply Lily

    I love Kacie! Great post!

    January 17, 2013 at 12:38 PM
  • Reply milex

    I think I love you

    January 17, 2013 at 1:33 PM
  • Reply Jenna @ Demure in Diamonds

    So fab!! She’s definitely a fashionista :-)

    January 17, 2013 at 2:32 PM
  • Reply nancy @ adore to adorn

    great feature! I love the quote that you started it with!

    January 17, 2013 at 4:37 PM
  • Reply lauren @ la petite fashionista

    I will have to check out her blog. i love reading her advice because my dream is to open up a boutique of my own some day!!



    January 17, 2013 at 6:02 PM
  • Reply elle sees

    thanks for sharing this with us! nice to meet her!

    January 22, 2013 at 7:42 AM
  • Reply Rita

    This is so great! I loved that last quote…there are so many times when I’ve doubted myself and the direction I’m headed in, but you just have to work hard and eventually everything will pay off! I think we can all relate to her and her style:)!

    January 22, 2013 at 11:26 PM
  • Leave a Reply

    You may also like